Alamosa selected for CRAFT Studio 101

ALAMOSA — Alamosa was selected to be one of two communities in Colorado to participate in the CRAFT Studio 101 training program.

The Colorado Tourism Office offers the Colorado Rural Academy for Tourism (CRAFT), which is a destination development training program to help communities build a stronger economy through tourism. The program will include collaboration and participation from the Alamosa Convention and Visitors Bureau, the City of Alamosa, Alamosa County, Alamosa County Chamber of Commerce, SLV Small Business Development Center, SLVGO, Adams State University and local business owners and attractions.

The program will offer training on topics such as building brand awareness, growing the outdoor recreation industry, visitor readiness and more. This spring around 20 community members will participate in the training and share their experience with the broader community. After successful completion of the program, Alamosa may apply for a $10,000 implementation grant.

“The educational program, CRAFT Studio 101, provides broad, comprehensive tourism education and training for rural communities or regions on how to build tourism into an economic development strategy.

"As part of a 14-week educational program, selected communities will gain knowledge on rural tourism, visitor readiness, tourism entrepreneurship, marketing & social media, cultural & heritage tourism, agritourism, outdoor adventure tourism, cycling tourism and sustainable tourism.

"Throughout this program, selected communities will be required to participate in six in-person training sessions and complete online training. Selected communities will also be required to work on a tourism-related group project.” –Colorado Tourism Office.

For more information on the program visit: https://industry.colorado.com/craft-studio-101