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‘Share the Magic’ shares the burden

Posted: Wednesday, Nov 21st, 2012




Courier editor

ALAMOSA — La Puente Director Lance Cheslock describes the annual “Share the Magic” benefit as “hundreds of shoulders bearing the burden.”

The long-time shelter home director says when funding in the fall seems nonexistent at the same time the needs of the migrant season are accelerating, the burden of sustaining La Puente and its associated services can feel overwhelming.

Then “Share the Magic” organizational meetings get started …

… and Adams State University comes to the table with its plans for the play that will benefit La Puente. This year the play is “Robin Hood,” opening on November 30. As it has offered for the past few years, ASU donates the opening night to “Share the Magic,” the biggest fund-raiser of the year for La Puente.

… and Valley-Wide Health Systems comes to the table. Valley-Wide for years has promoted “Share the Magic,” first as an annual auction, dinner and celebration, and now as a gala opening night performance at ASU.

… and corporate sponsors come to the table with their checkbooks, like SLV Federal, Alamosa State Bank, Rio Grande Savings & Loan, SLV Regional Medical Center, Colorado Choice and so many others.

… and all of the folks who play a part in this event come forward, whether they are the administrators at the university and Valley-Wide or directors, set designers and actors in the play.

… and the sense of being alone is gone.

Cheslock explains that all of the services La Puente provides, from the homeless shelter to Adelante, the Emergency Food Bank and PALS, are only sustainable through events like this where hundreds of shoulders come together to bear the burden.

Ninety-three percent of La Puente’s resources are nongovernmental, and many of its services are provided by volunteers. That makes events like “Share the Magic” even more important.

“’Share the Magic’ is such a class act,” Cheslock says. “It makes helping an easy task.”

The entertainment is first rate, put on by ASU’s outstanding theater program. Giving the opening show to La Puente is such a tremendous gift, he adds.

“There’s individual and corporate sponsorships and people willing to pay a big ticket price to feed and shelter people,” he says. “One hundred percent of their ticket will go to meet the needs of the hardest hit people in this economy and this community.”

“Share the Magic” is really sharing the burden, when folks in the community embrace the problems of hunger and homelessness, not as La Puente’s problem to solve but the entire community’s, Cheslock adds.

“Ticket by ticket, person by person, this collective that is creating our biggest fund-raising event of the year — making it such a success — is such a gift, not just a financial gift but an emotional gift that says you are not alone.”












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