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JCP turns 100

Modified: Thursday, Apr 4th, 2013


Photo by Jamie Alskog


ALAMOSA —The Alamosa jcpenney turned 100 years old this week, and many gathered to celebrate the occasion on Main Street Tuesday afternoon. Modern jcpenney stores are a far cry from the small dry-goods store that James Cash Penney opened in Kemmerer, Wyoming in 1902. In those days, frontier miners and farmers and their families turned to jcpenney for blue jeans and other work clothes, shoes, fabrics and sewing needs. Today, busy working families turn to jcpenney in cities, towns and suburbs and to jcp.com for affordable fashions and home accessories. Community members gather on Tuesday afternoon for a birthday ribbon cutting ceremony. Store manager Dave Reschke (center) strikes with the scissors alongside former managers Farris Bervig (left) and Carl Liddell (right).












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