Courier staff writer
ALAMOSA — You won’t have to travel to New York City this year if you want to celebrate the holidays, Rockefeller Center-style.
As part of its Holiday Giving Tour, national retailer jcpenney is bringing a Rockefeller-sized Christmas tree to town, and it’s inviting local residents to join the celebration that will follow.
The festivities will kick off at 5:30 p.m. on Tuesday, Dec. 4, when Mayor Kathy Rogers and others take part in a tree-lighting ceremony at the Alamosa County Courthouse on Fourth Street.
A group of carolers will also be on hand to lead residents to the towering, button-covered Christmas tree, and to offer them free cups of hot chocolate and other goodies. Santa will be there, too.
The event is just one stop on a 12-city tour that aims to highlight jcpenney’s philanthropic efforts, and to celebrate the country’s tradition of generosity.
Between now and New Year’s Eve, jcpenney is inviting its customers to round up their store purchases to the nearest dollar. The company will donate the difference to The Salvation Army’s Red Kettle Campaign, which provides meals, clothing and toys to families who need them most.
Miki Woodward, president of jcp cares and vice president of philanthropy at jcpenney, said in a statement that the retailer has a strong legacy of giving back.
“The holidays are a time of generosity and giving and we look forward to sharing this holiday spirit through our Holiday Giving Tour by surprising America with acts of generosity across the country,” she said.
Kendra Ross, women’s lead expert at the local jcpenney store, said the company picked its tour destinations at random. Apart from Kemmerer, Wyo., Alamosa was the only small Western town to make the list.
“We just got lucky,” she said.